A feverish boom in alkaline ionized water apparatus started around 1992, and at that time, there was a period during which some advertisements promoted effects beyond those that were approved or made exaggerated claims. The Pharmaceutical Affairs Law and the Code on Appropriate Advertising Practices for Medical Products define regulations for advertising, etc. regarding medical products. The Association of Alkaline Ionized Water Apparatus, in order to promote the healthy growth of the industry and ensure the trust of consumers, continues to promotes improvement through providing guidance to all companies regarding appropriate advertising, conducting monitoring of actual advertisements, improves inappropriate advertisements, etc.
The following is a list of cautions regarding advertising, based on the Ministry of Health and Welfare Pharmaceutical Affairs Bureau Monitoring and Guidance Department Manager "Regarding advertising, etc. for medical substance generators" (Pharmaceutical Monitoring No. 57, October 19, 1992).
Purposes of use and beneficial effects approved and certified based on the Pharmaceutical Affairs Law shall be accurately stated in catalogs and instruction manuals, and care must be taken to not use expressions which will raise exaggerated expectations by consumers.
Promotion of beneficial effects which deviate from the approved and certified beneficial effects is not permitted.
The use of names other than the sales names or common names which were approved based on approval and certification or the Pharmaceutical Affairs Law, names which suggest beneficial effects, maximum-class expressions, or similar names is not permitted.
It is necessary to be careful of the following points for advertising and promotion, based on the Pharmaceutical Affairs Law and the Code on Appropriate Advertising Practices for Medical Products:
The Association of Alkaline Ionized Water Apparatus, based on the contents of Pharmaceutical Monitoring No. 57, has prepared the following list of examples of expressions prohibited in sales and advertising, and keeps member companies fully informed.
Type of prohibited expression | Prohibited expression example | |
---|---|---|
Naming | Names other than the sales names or common names which were approved, names which suggest beneficial effects, maximum-class expressions |
|
Alkaline ionized water | Expressions representing usages for treatment of other than approved symptoms (including suggestive expressions) |
|
Expressions representing improvements in physical condition (including suggestive expressions) |
|
|
Applications for other than originally approved beneficial effects (including suggestive expressions) |
|
|
Expressions stating it as a supplementary source of nutritional calcium (including suggestive expressions) |
|
|
Acidic water | Expressions stating effects on the human body (sterilization, etc.) (including suggestive expressions) |
|
Expressions exceeding range of use as cosmetic water for beauty applications (including suggestive expressions) |
|
|
Other | Expressions which may be misunderstood as government ministry endorsement |
|
Expressions guaranteeing beneficial effects (including suggestive expressions) |
|
|
Expressions guaranteeing safety (including suggestive expressions) |
|
|
Maximum-class expressions or expressions approaching maximum class (including suggestive expressions) |
|
|
Negative expressions or expressions which cause uncertainty regarding tap water |
|
|
Slanderous expressions regarding products of other companies (including suggestive expressions) |
(Classification of "Examples of prohibited expressions" based on the Code on Appropriate Advertising Practices for Medical Products)
© 2016 アルカリイオン整水器協議会.